In this project we had an assignment to choose a company, who does not produce photo cameras.
I wanted to chose a compnay, that everybody knows about and that has something distingtive.
- so I chose Crocs.
I began my design process with research. Studying their excisting products and users I noticed more about theire very specific product language.
Additionaly I looked into the common problems and hacks regarding photo cameras.
But also kept in mind, company Crocs's mission and vison - to be easily usable on land and in water. I found it important to give those aspects also to my camera.
I also decided to contact Crocs local reseller to see, if there's a way joining our forces in this pojects! They were happy to give me some of their samples for material study and testing.
After many tests and mockups, I decided on the final design and built a real size mockup!